Steering into the skid

CMO-CIO-242x300Anywhere roads get icy we are taught to steer into the skid. It seems counter intuitive, but just as the car slides out of control you turn into the skid to regain a firm footing. SAP realized their legacy business was in a skid and responded. HANA is SAP’s in-memory computing platform that can help businesses dramatically accelerate analytics, business processes, sentiment data processing, and predictive capabilities.  It is SAP’s fastest selling product ever, earning them over $1B per quarter and accelerating.

Ubiquitous Cloud Computing’s Skid

  • High performance, data-driven engagement has become a top business priority
  • Sensors will soon become ubiquitous producing petabytes of real-time actionable data
  • In-memory databases are rapidly being adopted for real-time big data analytics
  • NoSQL databases have implemented traditional RDBMS transactional semantics (ACID) so they are rapidly encroaching on the stalwart RDBMS legacy titans
  • Game changing storage will be orders of magnitude faster than today’s best flash performer

Today’s rapidly shifting marketplaces are pushing business innovation and agility to new levels, while the rising primacy of digital engagement and all the data related to it undergoes a tug of war between the CMO and CIO.  Big Data analytics is the CMOs primary weapon, driving marketing to the forefront of strategic technology investment.

Gartner predicts that by 2017 the CMO will have a larger operating budget than the CIO.

One example of their differing perspectives is that while the CIO worries about TCO, the CMO needs real-time job level accounting to help illuminate each campaign’s true costs. There are many other ways cloud providers can begin to make their offerings more valuable, not just to the CIO but to the CMO as well.

Today’s storage performance leader has demonstrated a maximum performance of almost 10 million Input/Output Operations per Second (IOPS) on a 365GB device.  In 2014, a game changing class of storage will enter the market that will offer 10s of millions of IOPS on 10s of terabytes of storage.

High Performance Computing (HPC) is about to become the new black in cloud computing.

 

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